Okay, I promise this is the last time. The above spot is an an unseen and expanded version of the shorter commercials that I’m sure we’re all used to.

What is unseen you may ask? Well, there’s a lot more of Doug floating for starters, and a little more exposition espousing the wonders of the Plymouth “Magic Wagon.” 

In the end, it’s a well made and well thought out advertising campaign. It also speaks volumes to how the word “Magic” was instantly connected to Doug in audience’s minds at that time. 

For previous “Magic Wagon”posts please visit: HERE and HERE and HERE and HERE