Updated 2021 MTA Broadway Subway Ad

Recently, I was going through photos of my trip to New York City last November, and came across this photo I had long forgotten about. At the time, the city was trying to reignite Broadway audiences long dormant during COVID and fearful of subways. To do this, the MTA looked to the past to influence…

Joe Abaldo “This is Broadway” Radio Interview

For those looking for a blast to the past, check out this radio interview with Magic Show understudy and star Joe Abaldo for the radio series “This is Broadway.” The program itself was recorded over 30 some years ago, and syndicated to stations across the country as a way to give listeners a taste of…

“Magic Show” MTA Subway Ad with Joe Abaldo

If you were riding New York public transportation in the late 1970s then chances are you saw this famous advertisement. By using then Broadway actors, the MTA was hoping to entice audiences to take the subway to their favorite shows. The ad would eventually become indicative of the era, and famous in its own right. …